My Land Rover & My Jaguar

I worked as part of a Sprint Zero team at Spark44 to create the User Experience for the launch of Jaguar Land Rover’s Customer Portal known as My Jaguar and My Land Rover.

My Role

Define the navigation of the Customer Portal

• Centralise various data feeds into one customer facing dashboard

• Partner with a third party sprint team to successfully deliver over 25 deliverables over the course of the year

• Collaborate with the Lead Designer on the look and feel of the portal

• Work alongside several JLR technology teams to centralise their information on to one platform

The Process

Our process would remain the same throughout the project. The designer and myself worked in sprints. Each sprint lasted two weeks.

The sprint would begin with a briefing by our Account Manager and Project Manager typically on a Monday morning.

The rest of Monday and all day Tuesday was delegate to research and conception. This meant we did a fair amount of competitor analysis and looked into how our client currents presents this content if done so already. At this point we would start to get an idea of what the concept would look like. We had already defined the look and feel of the dashboard at the beginning of the project and we used this time to decide the important of the widget in terms of where it would sit within the dashboard.

After conceptualisation we would present our ideas to the Jaguar Land Rover clients and the third party sprint team. I would always present my work in person so I could field questions and create a better working relationship with the team and the client. This meeting would allow the client to give their feedback and decide if we were going in the right direction.

After feedback from the sprint team, they could start to plan and develop a level of effort based on the ideas we presented. This would then allow us to concentrate on the work for the rest of the sprint and they can prepare themselves to start on the sprint once we handed it over.

For the next few days we would created several iterations of wireframes and designs and go through several rounds of internal reviews. The wireframes often start on paper or the whiteboard, but by this time we have gone into Sketch to fine tune them. A component library allowed to create symbols of the existing components so we saved time assembling the wireframes, thus giving us more time to finalise them.

Once we had created wireframes for mobile, tablet and desktop I wrote the sprint documentation to hand over to the sprint team. This documentation was used as a set of instructions on how to create the widgets, how the user would interact with them and so on.

At the end of the sprint we would present all our work to the sprint team and the client from Jaguar Land Rover, who would then give the final sign off before handing it over to the sprint team. This process lasted one sprint (two weeks). Due to the timings being so tight we consistently delivered work to the sprint team and proud to say none of our work was rejected or de-scoped.