Land Rover Experience Redesign
Auditing existing microsites before further creating user journeys and user flows to determine a comprehensive sitemap and wireframes for the redesign of Land Rover Experience section within the Land Rover website.
The Problem
At present the Experience Drives have a dedicated section on the website, however the pages are difficult to find, the page structure is inconsistent, the division between factory tours and experience drives is not clear
As a result of this setup, some centres can be booked online through a third party, while others must be booked directly with the operator via phone or email
Furthermore, as these centres are run independently, they are often hosted on their own microsite and do not follow a consistent user friendly layout
My Role
Audit existing franchise and company owned microsites
Create user journeys and user flows for a proposed new section on the Land Rover website
Develop a sitemap and wireframes to create a new structure that can be rolled out globally
Create a number of new components that would enhance the experiences on offer
The Solution
Content Audit
The content audit illustrates the number of microsites in use. It also captures who owns, what products they sell and how the user can purchase them. It also gives us a great insight in what content is consistently used across all microsites and therefore allows us to formulate a content hierarchy for our proposed templates.
After I did the content audit I broke down how many experiences there were across the globe and also what type of experiences. Knowing the different types of experiences gave us a indication of a number edge cases we would come up against.
Sitemap
The sitemap was essential was this type of project as it helped myself, the rest of the team, the client and third party sprint team on the scale of the project.
Sitemap to illustrate the scale of the project. It also highlights the number of templates we would have to produce as seen in the key.
Wireframes
Once all the IA was signed off it was into Wireframing. I created wireframes to accommodate different breakpoints. I also created a number of bespoke components which were included in a functional specification so they could be handed over to the Designer and Sprint team.
The Land Rover Experience landing page. We created a new location search so users can find an experience nearest to them. We used components that allowed large assets because we knew imagery of vehicles driving in different environments and through water were really engaging with the user.
The Experience Centre map was custom built for this project. We created a new location search so users can find an experience nearest to them. The scalability of the map allowed us to display every centre globally, thus allowing someone to book an experience abroad as part of a holiday.
This is the Experience Centre template. This template was used by all Experience Centres and replaced the microsites.
Tools
Excel
Sketch
Paper Prototyping
Deliverables
Content Audits
User Journeys
Sitemap
Wireframes