Creme Egg Eatertainment

I worked with the Creative team at Elvis London to create the Creme Egg Eatertainment website for their Creme Egg 2020 Campaign.

My Role

• Define the site structure

• Define how the user can access the site through scanning a Creme Egg

• Define how the user can view the content

• Define how the user can enter the competition

The Solution

There was some initial research done on how the users would enter the website. A third party piece of software called LogoGrab was implemented that allowed users to scan their Creme Egg to enter a competition and to access the video content.

I created several user journeys based on the project objectives, for example how to enter the competition. Through several iterations of the user journeys, I was able to create a high-level site map and a content map detailing what content was required on each page.

After presenting the user journeys and site map to the clients and gaining sign off I proceeded to create wireframes. Due to tight deadlines, I created a series of templates for the websites, in particular for the video content. I created the mobile-first wireframes in Sketch, before proceeding with Desktop wireframes. We decided to create mobile-first wireframes because of the LogoGrab functionality only working on mobile and due to the bias towards mobile-based on analytics from previous campaigns.

Once the wireframes were created and signed off I created a functional specification to hand over to the front and back end dev team to create the website.

Tools

• Sketching

• Excel

• Sketch

• Invision